– Most entrepreneurs are not capable
of running an eight-figure business.
It’s really easy to get confused
by all the things you
could do in business,
especially when there’s a Facebook ad
running every five seconds about
what’s working for someone else.
The purpose of Eight-figure
Exits Workshop is
to clear all of that out and simply
lay the plan and the vision
for building the exit.
The only work you have
to do as an entrepreneur
is to stay in the zone where work is easy.
To me, that’s my definition of freedom.
So really, I think,
I observe that a lot of people
have the perception of freedom
that it means getting FU money
and then doing something else.
The first thing that we
do is we set the target,
and the target is simply the number
that we’re aiming to sell a company for.
And we base that off of
what amount of money,
if it showed up in your life,
would allow you to
comfortably live the life
that you want?
Money is the least of
our problems in business.
It might be in our lives,
and so we cast that into the business
because we correlate our
lifestyle with the business,
which is why we
did all that work this morning.
But when they’re disconnected, all right,
well now you can just solve for that
just like you would solve
for a marketing campaign,
and then you go.
And so if we know that
we’re building for that,
the plan to make that
happen is very clear,
and that gives us a filter
to make all other decisions.
And you leave going
I know what to do, and I
know what to say no to.
That’s a powerful place to be.
What most people will do
is they’ve got,
they’ve built out like
this piece of the target.
Like, they’ve got a nice
little tiny business
that they’re wanting to
expand into this bigger pie,
but they can’t really see the
whole pie from the outside
and that just keeps them stuck here.
So they’re like trying
to build these routes
to the bigger pie,
and it’s frustrating as hell.
A lot of people are
held back by the idea of
controlling the whole pie, and
no one else can have my pie.
The job of the entrepreneur
is to look back and say
who has this ingredient,
and who has this ingredient,
and who has this, and
if we all come together
then we make this really big pie;
versus I’m gonna go out and get the flour,
and I’m gonna go out and get the sugar,
and then seven years go by
and we wonder why we’re still stuck.
– So, what I would like to
encourage you to think about
is viewing this,
viewing the full thing,
and then we can work it from where we are
and build the pieces from there.
And what we do here is we get people
from the sugar-making
business to being the baker.
And when they make that switch,
they can accurately look at their business
and we fix what’s wrong,
and we bring in the resources
to make the pie bigger.
That’s such a monumental shift.
That’s how you bake an
exit that sets you free.
Most people think entrepreneurship is
like living in the circle,
and building out from there.
Brian steps back and does this.
And he says okay, what’s the business?
Where’s the cash?
And he makes a few phone calls.
That’s called being an owner,
and that’s also being an entrepreneur.
That’s real entrepreneurship.
Most entrepreneurs are not capable
of running an eight-figure business,
and this is evidenced when you see them
looking for certain new routes
that they think are
going to be the new path
that is gonna bring them there.
You get an eight-figure
exit, or any exit at all,
by building a valuable business,
and a business is
valuable to other people.
Most entrepreneurs are trying
to find the marketing campaign
that tricks people into buying the product
so that the profit margins justify
someone else paying it based on cash flow.
People want to be a part of something,
they want to be a part of a movement.
They want to see momentum,
and when the momentum that you seek
is the cash flow into my pocket,
that’s a very, very finite
amount of momentum and movement
that somebody else can get behind.
People aren’t throwing money at you
because you are not clear enough
on the purpose of the business.
Right now, it’s still
a money play for you.
You like it, you’re proud of it,
but it’s a money play.
If we look at what creates the money,
and we talk about that,
you will have people who
are throwing money at you.
And the difference there
is talking about return
versus talking about movement,
talking about what’s happening,
like the function of the
business versus return.
Most people think that investors
are attracted to return.
They’re attracted to story.
If you set a vision for
what you are trying to do,
and you build that, not
just say you’re building it
but really build it, that’s
how you attract A players.
That is also how you attract buyers,
and most people are ignoring that part
and trying to scale a broken system.
What is so powerful
about what we do here is
that we solve the baseline piece first,
and then all of a sudden the
value becomes very evident
and an eight-figure
exit isn’t so far away.
I hope that when they go home,
everybody sees that there’s just like
this release of pressure and energy
because the entrepreneur knows exactly
how to focus that energy into a way
that is creating the growth
and progress that they want.